Essaouira: A unique incentive travel destination

Jul 27, 2023By Mehdi Lahbabi

Are you looking for a unique incentive travel destination that offers a mix of culture, history, and adventure?

Look no further than Essaouira, a charming coastal city in Morocco.

The History of Essaouira

Formerly known as Mogador, Essaouira has a rich history dating back to the 5th century BC. Over the centuries, the city has been ruled by various empires, including the Phoenicians, Romans, and Portuguese. Its strategic location on the Atlantic coast made it an important port for trade between Europe, Africa, and the Americas.

The Culture of Essaouira

Today, Essaouira is a melting pot of cultures, with influences from Berber, Arab, and European traditions. The city's medina, a UNESCO World Heritage Site, is a maze of narrow streets lined with whitewashed buildings and colorful souks selling everything from spices to textiles.

The Music Scene

Essaouira is also known for its vibrant music scene, with a yearly Gnaoua music festival that attracts musicians and fans from around the world.

The Adventure of Essaouira

For the adventurous traveler, Essaouira offers a range of activities to get your adrenaline pumping. The city's long, sandy beaches are perfect for kiteboarding and windsurfing, while the nearby Atlas Mountains offer hiking and mountain biking opportunities.

The Food

And let's not forget the food! Essaouira is known for its fresh seafood, which can be enjoyed at one of the many beachside restaurants or at the city's bustling fish market.

The Accommodations of Essaouira

Essaouira offers a range of accommodations to suit every budget, from luxurious riads to budget-friendly hostels. Many of the city's hotels and guesthouses are located in traditional Moroccan buildings, offering a unique and authentic experience.

The People

But perhaps the best thing about Essaouira is its people. The locals are friendly and welcoming, eager to share their culture and traditions with visitors.

So if you're looking for an incentive travel destination that offers a little bit of everything, consider Essaouira. With its rich history, vibrant culture, and range of activities, it's sure to be a trip your employees will never forget.